A clear, bold, strong brand - incorporating attitude, tone of voice, and first impression - is helped by a bold logo.
Why?
Strong, bold logos say "This is who we are." in a way that we can believe.
When & how?
It's very hard to say how to create a good logo, but in brief...
Your logo should:
- work visually in its main context, and any other uses in which it may be used
- be recognisable and distinctive
- represent your brand's personality and qualities on first viewing
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