Bigger text

Lots of "2.0" web sites have big text, compared to older-style sites.

If you fill the same amount of space with less "stuff", you have more room.

When you've made more room, you can choose to make more important elements bigger than less important elements (if they're still there).

Making things bigger makes them more noticeable than lesser elements. This effect has been used throughout the history of print design, on headings, title pages and headlines.

Not only does big text stand out, but it's also more accessible to more people. That's not just people with visual impairments, but also people looking on LCD screens in sunlight, people sitting a little further from the screen, and people just skimming the page. If you think about it, that could be quite a lot of people!

When & how to use big text

Big text makes most pages more usable for more people, so it's a good thing.

Of course, size is relative. You can't take a normal, busy site, make ALL the text bigger, and make it more usable. That might not work, that might be worse.

In order to use big text, you have to make room by simplifying, removing unnecessary elements.

You also need to haave a reason to make some text bigger than other text. And the text must be meaningful and useful. There's no point adding some big text just because it's oh-so 2.0!

If you need to have a lot of information on a page, and it's all relatively equal in importance, then maybe you can keep it all small.