Strong colours

Bright, strong colours draw the eye. Use them to divide the page into clear sections, and to highlight important elements.

When you have a simple, stripped-out design, you can use a bit of intense colour to help differentiate areas of real-estate and to draw attention to items you want the visitor to notice.

Remember to use sparingly

If you're using strong colours to attract the eye, it only works if there's lots of area that isn't strongly coloured.

If everything is trying to attract the eye, then the eye just gets confused, and the site will feel confusing and chaotic.